Review: Make Up For Ever Eye Prime Long Wear Eyelid Primer

Hi-ho everyone!!!  Tomorrow is the big day – we get our keys to the condo!!  I have to admit that as easy as the whole process has been, it’s hard to fully focus on much else!  All I want to do is move in and get settled and make the place look like home.  On that note, this will be a relatively brief (which just means, less chatty!) post – a reprieve which I’m sure some of you will wholeheartedly appreciate :P

I confess that I am by no means an eyelid primer connoisseur – most days I tend to skip it as I don’t really mind if my makeup has faded throughout the day (which actually sounds kinda weird…I don’t know what that’s all about).  Actually, maybe I’m not that twisted – I think its more that most shadows/liners tend to adhere to my lids fairly well, and I only think about wearing primer either when I know I’m wearing a less-than-stellar product (wear-wise), or if I’m going to, shall we say, glisten more than usual (running on my lunch break, going dancing, wearing makeup on a particularly humid day).  My past experiences have not taken me very far; I’ve tried Urban Decay’s Primer Potion ($24CAD for 0.37oz), which seemed to be the be-all-end-all since it was my first shot at lid primers, and then NARS’ Pro-Prime Smudge Proof  Eyeshadow Base ($29CAD for 0.28oz), which is in my current rotation.  After trying NARS, I realized I far preferred it to UD’s lid primer, which gave my lids a slight whitish cast (NARS’ blends to be translucent), was more difficult to blend (though by no means seriously problematic), and made my shadows much harder to blend.  It did intensify my shadows more than NARS’; but this quality falls flat on me as I don’t quite appreciate that aspect.

Make Up For Ever, which by now seems to be synonymous with long-wear, waterproof makeup, has now come out with their very own eyelid primer, called Eye Prime ($25CAD for 0.18oz), which the brand states ‘reinforces eye shadow hold and intensifies its color.’  It’s enriched with waxes and mineral powders, and claims to have a ‘lightweight, non-drying texture’ that ‘blends seamlessly into the skin allowing a true-to-color eye shadow result that will not crease or fade.’  That sounds like it follows the pretty standard goal of all eyelid primers – so how did it pan out?

The delivery of Eye Prime is quite similar to NARS, with the same doe-foot applicator, though it’s a bit smaller which I find somewhat easier to use.  The texture of the two are more alike than different, but NARS’ is more sheer and cream-like, while MUFE’s has more opacity and is somewhat drier.  While Eye Prime does blend out to be almost undetectable on the eye, it still has some color, as it’s considered a ‘nude shade,’ while NARS’ truly blends out to completely invisible.  I didn’t have any issues with the shade of Eye Prime showing up on my lids, but someone darker than I might be able to see it more.  However, overall the color will suit the majority of skin tones.

Make Up For Ever Eye Prime

Make Up For Ever Eye Prime – blended

I tried Eye Prime with one of my notoriously smudgy liners, Black Violet by Laura Mercier – a creamy near-black pencil liner with a lovely violet tone, but that smears within hours every single time.  I applied Eye Prime around my eye area before using Black Violet, and wore the two for approximately 12 hours with the color still going strong and only the very slightest dull shadow of a smudge under the corner of my left eye.  I would say that while wearing this primer with any other typical eye product (that doesn’t have extreme smudging issues), one would get 12 hours of wear and potentially more without experiencing any problems whatsoever.

Top to bottom: NARS Smudge Proof Eyeshadow Base, Make Up For Ever Eye Prime

Overall, I’m quite pleased with Make Up For Ever’s foray into eyelid primers, and feel it’s a compliment to the line, and upholding their high standards in terms of long-wearing products.   Though I must admit, from my experience, all of my MUFE products are designed to be long-wearing, and none of them have failed me in that regard, so the design of this product is sort of a moot point, no?  At least, it’s really not required with any of the MUFE eye products I own, unless I felt I needed that extra insurance I guess.  Nonetheless, for all my other, less tenacious eye makeup, this has been a great product to add to my slowly growing eyelid primer experience!

*Product provided by the brand/PR company for my unbiased consideration.

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  1. #1 by Tara on June 26, 2012 - 9:43 pm

    I had been thinking about trying this one – I dislike the UD because of blending issues, and while I like Benefit Stay Don’t Stray, the application is a joke – a pump that wastes so much product! I shall pick this up next time I am at Sephora – thanks! :)

    • #2 by Latoya on July 1, 2012 - 10:38 pm

      You’re more than welcome Tara, I hope you try it out and love it – I found it SO effective! I haven’t tried the Benefit option, but waste does sound super annoying! Too bad :(

  2. #3 by makeupmorsels on June 27, 2012 - 12:59 am

    Woot! Congrats Toya! So excited for you :)

    I’m good with my UDPP (reallyyy need to get around to reviewing that) and TFSI for the moment, but I will definitely keep this in mind when I run out (sometime in 2015…..). I also find it kind of funny that they put out an eye primer, seeing as their products are made to latch onto your eyelids like starfish(?) But hey, sounds like a good one!

    • #4 by Latoya on July 1, 2012 - 10:46 pm

      Awww…thanks MM!! It is pretty exciting, and now that we’re in our spot and mostly settled, I’ll concur that it is DAMN sweet!!!! :D

      Love the analogy of the starfish, that’s hilarious! But also – true. :P And I totally hear you on how long these last, especially if you don’t use them all the time. Maybe in 2015 there will be something that’s even more amazing?? Or like a pill you take so that your shadow adheres without any effort – possible!?!?!?

  3. #5 by Becca @ The Beauty Sample on June 27, 2012 - 4:31 am

    I’ve heard this is similar to the UDPP–I love MUFE and they’re my go to when I need smudge-proof lining/defining…but I’m happy with my Nars and UDPP is actually just as good (to me) as my Nars, so I think I’ll stick with one of the two. I’d love to try their Aqua Creams, though!

    • #6 by Latoya on June 27, 2012 - 6:23 am

      Hi Becca! I think that if you’ve found something that works, no point changing it up! :) But definitely check out the Aqua Creams at some point – they’ve got some fab colours and are tenacious as anything!!

  4. #7 by Larie on June 27, 2012 - 12:15 pm

    I’m so excited for you! It must be so nice to have your own place :D

    I like my NARS, though recently I played with a few primers that neutralize the skin tone over the eyes, too…I do like that effect, but I wouldn’t trade blend-ability for it (I’m looking at you, UDPP!).

    • #8 by Latoya on July 2, 2012 - 8:02 am

      Thanks Larie!! It still hasn’t fully sunk it yet I think, it’s so strange! Probably when we have to do some kind of fixing up/repairs (and have to spend our own money to do it), THEN it will feel real LOL

      I haven’t really investigated much in the way of eye primers (shocking, really), but neutralizing ones sound intriguing! I wonder if they’d work for undereye too? Dark circles begone :P

  5. #9 by Eugenia on June 28, 2012 - 9:57 pm

    Ever since I discovered eye primers and their invaluable ability to keep a makeup look going, I’ve never looked back; Urban Decay’s versions (I’ve tried 3) just don’t cut it for me, plus I’m not a fan of how opaque they are. My current love (I’m already on my 3rd full-size tube of the stuff!) is hands down the NARS smudge proof eyeshadow base; love how transparent it is and how long my eye makeup lasts…and lasts…and lasts, lol! But now, you’ve intrigued me with this MUFE version and I just need to check it out! Thanks, Toya!
    PS: Congrats on getting the keys to your new place — enjoy it well!

    • #10 by Latoya on July 2, 2012 - 8:04 am

      Thanks Eugenia!!! So far we’re absolutely loving it :D

      I agree that the NARS base is fantastic, and I do love how it’s transparent. Aside from that the MUFE is very similar, and worthy of checking out for sure – but no need to switch over if you’ve found your one true love!

  6. #11 by Danielle (@BloominBeauty5) on June 28, 2012 - 10:22 pm

    Thank you for such an in-depth review! I am currently using one from Tarte (that I really enjoy- especially since it comes in squeeze tube form) but after that’s through I might have to pick this up. I agree, MUFE is definitely known for they stay-put products! :)

    • #12 by Latoya on July 2, 2012 - 8:06 am

      You’re very welcome, Danielle!! You know, I’ve barely brushed the surface when it comes to Tarte products – I had one of their cheek stains (which I’m retiring…I’ve had it for like, 7 years!), and a sample of the Amazonian Clay Illuminating Serum, but that’s it! I was dying to try one or two of their Clay blushes, but turns out lanolin is the second ingredient LOL – no way! The squeeze tube form of an eye primer sounds great though.

  7. #13 by Amy on June 30, 2012 - 6:43 pm

    Really helpful review, Toya! I’ll definitely have to check this out once my TFSI runs out (or, more likely, I get tired of how it doesn’t keep me completely crease-free, since like you I use eye primer pretty rarely, so the tube may last me for the rest of my life). I also want to try the NARS one, and I’m glad to hear that it works well for you!

    • #14 by Latoya on July 2, 2012 - 8:08 am

      Thanks Amy!! I know exactly what you mean, I have a handful of products that aren’t fully performing, but because I don’t use them often I keep them and never get around to replacing them with something more worthy LOL Why do we do that?! Anyway, if you can even snag a sample of the NARS one (or the MUFE one, though I don’t know if they have samples), I think you might be motivated to pick up something new! :)

  8. #15 by Liz (@Reductionista) on July 1, 2012 - 5:53 pm

    I’m not really particular when it comes to priming the eyes, but when I’m on the prowl for a new one, I’d probably try the MUFE over NARS due to the price factor and that I tend to trust MUFE when it comes to longevity. Have fun with the new place and hope to see you around soon!

    • #16 by Latoya on July 2, 2012 - 8:10 am

      I’m finding being away terribly hard (as you can see – here I am!), and can’t wait till we get internet so I can get back at it, I have so many post ideas!

      Anyway, the MUFE is every bit as good as the NARS and you’re right, they’ve pretty much made a name for themselves regarding max-staying-power products!

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