I’m Calling It Now: My Favorite Product of 2012 – Make Up For Ever’s Aqua Rouge!

Yep, I know that there’s still three months plus left in 2012, but I haven’t been this stoked about a beauty product in a Long. Freakin’. Time.   DUDES!!!!  I can’t even handle how much I love the new Aqua Rouge smudge-proof, high-impact lip colors from Make Up For Ever – I got the package early last night and already I’ve barely taken them off except to sleep! LOL  (Yea, I’m a bit crazy!)

Ok, let me slow down.  First, let me introduce my new loves:

Top – Beige Brown (#5); Bottom – Iconic Rouge (#8)

As soon as I saw Iconic Rouge (#8) (Madonna’s custom-made shade!), I had to try it on.  I sat in my condo, alone, and wore it all evening long last night.  Of course, I had to wear it in public to give it it’s fair due, so I promptly rocked it out all day today as well.  It is truly the most perfect shade of red, ever.  I can’t imagine it not looking fabulous on every skintone!

Top – Beige Brown (#5); Bottom – Iconic Rouge (#8)

I have yet to wear Beige Brown (#5), but I plan on giving it a run soon, if the formula of Iconic Rouge is any indication!  And if I can stop WEARING ‘Iconic’ – it’s just that fabulous!!

Here’s what makes this product so amazing: I put Iconic Rouge on this morning at 7:30am.  At 5:30pm when I got home from work – it was still there, and still almost completely intact, with NO touch-ups throughout the day!  And no I did not starve myself, and I drank coffee and water to absolutely no detriment.  Can you believe it???  No???  Well, check out the pics below if you don’t believe.

Without flash, before clear top coat, initial applicationWithout flash, with clear top coat, initial application

With flash, without clear top coat, initial applicationWith flash, with clear top coat, initial application

And now {drumroll please!!!}

C’mon, seriously??  10 hours later!?  And it looks this good!?!?!?!!?!?  If your mind isn’t blown, THERE’S SOMETHING WRONG WITH YOU.

Now, I’m sure you’re wondering how this feels if it wears so impossibly well, right?  Well, here’s yet another reason why this product makes my freakin’ day – it felt great!  Applied it to my lips (with a narrow, sponge-tipped wand that allows for excellent precision, I might add), even before adding the top coat it felt lightweight, comfortable, and not at all drying.  With the addition of the top coat, I found I only really used it to ‘moist it up’ a bit in the way it looked, but not because I felt I needed it personally. This feeling lasted all day – just like the color – and I honestly didn’t feel the need to add anything in order to make my lips feel hydrated or anything.  And for the record, I have some pretty sahara-like lips.  Apparently the Aqua Rouges contain oils and polymers that make this possible.  The technology genuinely BAFFLES me.

Seconds after applying the clear top coat, I rubbed my finger over my lips…and this is ALL that came off. 

Somehow, MUFE has created the ultimate lippie – lasts all day, feels great on, minimal transfer, and with rockin’ shades like ‘Iconic Rouge’ – I mean, how can you go wrong??  Truly, the instant I tried these out, I was online looking at other shades to buy, which NEVER happens (for me, anyway).  And at $27CDN a pop, I’ll happily buy all 10 other shades (there are 12 in total).  I advise you to run – no, seriously, RUN FAST – to Sephora to pick one (or five) of these babies up IMMEDIATELY (if for no other reason than just to stop me from typing IN SO MANY CAPS).  They are hands-down my most favorite lipstick to date, and one of the most fantastic products I’ve ever tried.  So – get going already, huh!?

*Products were provided by the PR company/brand for my unbiased consideration.

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  1. #1 by projectswatch on September 18, 2012 - 10:33 pm

    Wow, that’s fantastic! MUST TRY! And it looks good on your lips too, not dry at all.

    • #2 by Latoya on September 19, 2012 - 6:46 am

      It really isn’t Emi, it’s amazing! Definitely check these out, I think you’ll love ‘em :)

      Sent from my iPhone

  2. #3 by angelzwhizper on September 18, 2012 - 11:33 pm

    Ummm…ok. I don’t even wear lip color on a regular basis cuz I just can’t seem to find a shade I feel is right for me…but your excitement has worn off and I can’t wait to figure out which one I’m gonna try! LOL Stoked, indeed! ;-)

    • #4 by Latoya on September 20, 2012 - 7:07 pm

      Hahahaha YES!!!! My mission is complete :D I really, really hope you check these out, they are SO FABULOUS!!!!

      • #5 by angelzwhizper on September 20, 2012 - 9:53 pm

        Yep…mission complete! :-) …and I can’t help myself…I hate when I look back at something I’ve posted and realize I made ANY grammatical errors, so I had to correct myself. I meant to say that “your excitement has RUBBED off ON ME and I can’t wait to figure out which one I’m gonna try!” (had to do it! ;-) )

  3. #6 by Amy on September 19, 2012 - 3:05 am

    AAAAH MY MIND IS SO BLOWN! I want to try these *so badly*. Now I just have to decide on a shade (though I gotta say that red is amazing!).

    • #7 by Latoya on September 19, 2012 - 4:30 pm

      I would LOVE to see a red lip on you Amy!!! Oh my, that would be lovely! I haven’t seen any other shades in person yet but I’m dying to as well, I hope you pick one (or a few) up!!

  4. #8 by Leticia - Cosmetics Aficionado on September 19, 2012 - 12:14 pm

    Wow! I need to try that. That red is perfect!

    • #9 by Latoya on September 20, 2012 - 7:06 pm

      It truly is!! It’s absolutely the best shade, not to warm or cool but just a true red! Check it out Leticia!! :)

  5. #10 by Larie on September 19, 2012 - 12:53 pm

    AHHHHH everyone keeps raving about these! I was going to buy #8 but my local Sephora was out. Hahahaha. I don’t know whether to be relieved or very angry! It looks fab on you, and that is incredible wear time.

    • #11 by Latoya on September 19, 2012 - 1:02 pm

      Wedding lippie?? Huh? Huh? Just sayin’ :) It is so fab Larie, I hope you find #8 soon!!

      Sent from my iPhone

  6. #12 by BurbBeauty on September 19, 2012 - 6:32 pm

    I picked a couple of these up last night along with their black gloss. They look really awesome! I’m glad they actually last without cracking or becoming creepy looking. I love that red on you!

    • #13 by Latoya on September 19, 2012 - 8:41 pm

      Thanks Lola!! I’m stoked for you that you picked some up, yay!!! And black gloss eh?? Hmmmmm interesting! I bet it’s fab!

      Sent from my iPhone

  7. #14 by Liz (@Reductionista) on September 19, 2012 - 10:16 pm

    Haha, LOVE your enthusiasm! I wasn’t initially thrilled about these because MAC has had this type of long-wearing stain/gloss duo forever. But that photo of the after 10 hours? Seriously awesome. MUFE has been reeling me back in lately and I’m going to have to try these now!

    Also, you need to rock the red more often because it looks fabulous. :D

    • #15 by Latoya on September 24, 2012 - 8:48 am

      Aw, thanks Liz!!! This one is really the *just right* shade :) I know what you mean about those old long wearing lippies that would just dry lips out like crazy – I’m not sure I would have tried these on my own, but now that I have I’m SO glad, they are really, really amazing!! Please give them a chance!

      Sent from my iPhone

  8. #16 by Eugenia on September 20, 2012 - 7:50 pm

    Toya, you don’t know how good I feel after reading this, and I’ll tell you why! I’m not sure if I mentioned that my nephew’s getting married next weekend, but I’ve been agonizing over my makeup & nails for weeks now — I’m very anal that way & need to plan my “look” in advance –, and I finally decided I wanted siren-sexy red lips. My main issue was finding a shade that would look good for hours without any feathering, bleeding or migrating…something I need to really look out for. When tracy reviewed this red shade a few weeks ago, I was so sure this would work out so I went ahead and bought it last weekend. Now you’ve reviewed and basically confirmed everything Tracy said, which totally works for me! I’ve been too chicken to try it out (how stupid, right? Lol) but I’ll be test-driving it tomorrow…along with the rest of the look I have in mind!

  9. #17 by Eugenia on September 20, 2012 - 7:51 pm

    Oh yeah…so excited that I totally forgot to add something: it looks freakin’ awesome on you! Then again, what doesn’t?

  10. #18 by M (@crumbsncashmere) on September 21, 2012 - 10:26 am

    I have been wanting to try this. That red looks amazing on you!

  11. #19 by BeautyReflections (@BeautyReflectTS) on September 21, 2012 - 10:48 pm

    See! I told you all haha! ;) Looks fab on you!

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