Maybelline Summer 2014: Color Tattoo 24hr Eyeshadow in #115 Shimmering Sea

Lately I’ve been finding myself buying more drugstore makeup than usual – partly due to the fact that we’re saving like mad for our downpayment toward a new home (thus, pricey makeup is kind of a no-no), and partly due to the fact that there have been some good sales lately, and that’s the ONLY time I buy drugstore makeup (ironically, I can’t justify paying full price for a drugstore product, but don’t bat an eye at spending $40 on a department-store blush. Go figure).

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea

On Saturday, while working at the Clinique counter in one of my local Shoppers Drug Marts, I spotted the Limited Edition summer 2014 collection from Maybelline. The last time I worked at the store, a few weeks earlier, I gave the serious eye to one of the Color Tattoos, #115 Shimmering Sea, as it has some major iridescent, duo chrome goodness that few of the makeup obsessed can ignore. This time, it was on sale for $5.99CAD and there was only one left – obviously, it was a no-brainer ;)

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea

Though I’d seen beautiful swatches and read the glowing review of this shade on Maggie’s blog, I was unsure if this pale blue shade was going work on my darker skin tone – pale blue isn’t exactly a colour I wear well, but I was hoping the inclusion of beautiful golden shimmer would help make it work. When I applied it to my arm for a swatch, in dull light it looked like a plain light blue frost shadow – ick. But in sunlight – OH YEA, BABY. That’s when the magic happens!

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea swatchIn indirect light/shade.

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea swatch Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea swatch Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea swatch Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea swatchIn sunlight (I could literally take photos of it like this ALL day!)

I am truly enamoured by how this looks, both in the pot and in swatches – it’s so freakin’ gorgeous! I want a car this colour LOL!

Still, even though it was beautiful in swatches, how would it look once worn? I put it to the test this AM – and by test I REALLY mean test, as I put it on first thing in the AM because I could.not.wait., then took a shower with it on – while it faded, it was definitely still noticeable when I got out of the shower! (*Note that I didn’t wash my face so, obviously it would come off with soap lol). So we know the wear time is pretty decent. The second test was the shade…let’s see how it fared!

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering SeaIn indirect light/shade.

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering SeaIn sunlight.

Though the iridescence isn’t as strong on the lid, it’s still present, and in person it’s more apparent than in these photos. Thankfully, the pale blue tones aren’t opaque and strong enough to clash with my darker skin tone, and it wears as an easy shimmery, summery shadow that just adds a bit of interest to the eye but isn’t garish. I’ve been favouring subtly shimmering shades lately, so this is another one to add to the roster!

Here’s a full-face shot that shows the effect better:

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea

My hair looks really lopsided here – sorry guys! It’s so hot here today that my hair shrunk right up after the shower – it doesn’t get frizzy too much unless I play with it, but it sure does get even curlier! :S

Maybelline 24hr Color Tattoo Eyeshadow in #115 Shimmering Sea

Overall, I’m really pleased I picked this up (even though I’m pretty sure I just said less than a month ago that I need to stop buying eyeshadow). Though I do favour bold lips, sometimes a pretty eye look is just what I’m seeking, and I think this will work well throughout the year as a pretty one-and-done shade, or as a beautiful base. For $5.99, even if it sat in my drawer and never saw the light of day again, I wouldn’t feel too terribly!

Did you pick up anything from the Maybelline Limited Edition summer collection? What products have been catching your eye at the drugstore lately?

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  1. #1 by iamserenel on June 30, 2014 - 5:25 pm

    I love it! I was just looking for an alternative for a discontinued eye shadow colour from Benefit :p that I had in my last makeup look & this Maybelline one is definitely a great alternative!! Thank you :) x

    • #2 by Latoya on June 30, 2014 - 5:53 pm

      You are MORE than welcome – I hope you find it! It’s really awesome :)

  2. #3 by Tracy@Beauty Reflections on June 30, 2014 - 5:57 pm

    I have this one too! And the other one from the collection too and absolutely LOVE them. I finally figured out how to make them stay on my oily lids all day so YAY! I’ve been wearing them a lot.

    • #4 by Latoya on July 2, 2014 - 11:00 am

      Nice! They’re well worth the extra effort I think – I’m surprised at how much I like this one, it’s totally out of my usual realm of shadow shades!

      Sent from my iPhone

      On Jun 30, 2014, at 6:57 PM, Beauty Obsessed wrote:

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  3. #5 by Liz (@Reductionista) on June 30, 2014 - 7:45 pm

    I couldn’t resist and picked this up too. Was feeling kind of meh about it, but now you have me giving it another look. It looks awesome against your skin tone!

    • #6 by Latoya on July 2, 2014 - 7:27 am

      Thanks Liz! It’s really surprizing to me because pale blue…yikes! But I LOVE this!

      Sent from my iPhone

      On Jun 30, 2014, at 8:45 PM, Beauty Obsessed wrote:

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  4. #7 by Sarah on July 2, 2014 - 4:19 am

    Love this on you! It looks beautiful, and I love that kind of sheer shimmery shade. I’m still in Turkey, so I haven’t seen any of the summer LE collections yet. I doubt they’ll still be out by the time I’m back in a week or so.

    • #8 by Latoya on July 2, 2014 - 7:17 am

      You never know Sarah – I originally saw this a month ago, so I was pleased and surprised to still see it in Shoppers just this weekend past. Keep your eyes peeled :)

      Sent from my iPhone

      On Jul 2, 2014, at 5:19 AM, Beauty Obsessed wrote:

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  5. #9 by Maggie (@MaggiesMakeup) on July 13, 2014 - 6:17 pm

    Oh yay, I’m glad it worked out for you! I freaking love shades like this, makes me feel all mermaid-y. :D

    • #10 by Latoya on July 20, 2014 - 8:14 am

      It is SUCH a gorgeous shade Maggie, thank you for reviewing it so well that I had to buy it! :)

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