Sephora Press Lunch!

Earlier this week I mentioned that I was attending a press event here in Halifax, and now – I bring you the details!  Last month, a PR representative for Sephora contacted me through this blog to invite me to a press lunch for the new store opening here in August.  Obviously, I was ALL over it!   So, today, several other Halifax bloggers, a couple TV personalities, the PR rep. Caroline and the VP and General Manager of Sephora Canada, Klaus Larsen (!) met for lunch at one of the more upscale restaurants in Halifax, Onyx.

After introductions between everyone, we sat down to an amazing meal, while discussing everything from our day jobs, American Idol, kids, and of course, Sephora and cosmetics in general! Klaus was truly a pleasure to talk to – he was funny and engaging, with wonderful anecdotes , and although it was clear that he was someone to respect and admire, he was terribly easy to talk to.  As if I needed another reason to love Sephora, right?  Caroline was exceptionally kind, and the other attendees were also extremely interesting and lovely, and inspirational on their own.  It’s so nice to get to meet other bloggers living in Halifax!  Each of them bring something unique and wonderful to the online community.  Which of course you all know I’m madly in love with as it is 😛

A li’l link love for them all below:

Some details on the store: it’s going to be standard size, which means it should carry all the brands that every other full-sized Sephora in Canada has.  For now, it will only be the one store – which makes sense due to our population at this point.  Just the fact that we’re going to finally have our own store, that I won’t have to order online anymore…I’m over the moon.  And a little bit scared for my bank account…

Of course, it wouldn’t be a Sephora event without  a few goodies!!  We all left with a Sephora bag full of product, which I managed to hold off rooting through until I was back home.  The goods are as follows:

– NARS Lip Gloss in Wonder
– NARS The Multiple in Laguna
– MUFE Uplight Face Luminizer Gel
– MUFE Aqua Liner in #5
– Hello Kitty Memoirs of a Kitty Eyeshadow & Blush Palette
– Tarina Tarantino Sparklecity Bronze Eyeshadow Palette
– Tarina Tarantino Sparklecity Pure Bronze Sparkle Powder
– Tarina Tarantino Sparklecity Bronze Shimmer Dust

Ohh yea!  I’ve never tried Tarina or Hello Kitty before, and I had JUST been looking at the new NARS Summer 2011 collection and considering the Wonder gloss, so that was a great surprize!  I’ve swatched everything to show you, but in an effort to keep this post shorter, I’m going to show it all in a separate post tomorrow.

So, now you’re in the loop on my ‘secret’ rendezvous.  Caroline and Klaus mentioned that they are going to keep us all posted on a possible VIP-type pre-store opening event, so we’ll have a first look at the new store.  I really can’t wait, or contain my excitement!!  Sephora in Halifax…all is right with the world.

A great way to spend a hump day I think!

Thanks for reading 🙂

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  1. #1 by Sparkled Beauty on May 25, 2011 - 10:43 pm

    It was great meeting you. Thanks for the shout out 🙂 August is only a few months away till we meet again (hopefully) lol

  2. #2 by Liz (Beauty Reductionista) on May 25, 2011 - 11:08 pm

    OH MY GOD… that is so awesome!!! How exciting! Yup, I would definitely work out a beauty budget and stick it in the wallet as a reminder! It can get crazy in there. How nice of Sephora to reach out to the bloggers! 😀

    I love that they gave you all the new and hot items, rather than old stock. I just got the NARS Wonder and have been drooling over the new Laguna stuff as well as the TT sparkle madness (I have the shimmer dust pot in gold). Take some pics of the new store and keep us up to date!

  3. #3 by Eugenia on May 26, 2011 - 9:55 am

    WOWOWOWOWOWOW!!! I must be living vicariously through you, because I was as thrilled for you as though I had been the one invited! Way to go, Latoya!!! I agree with Liz about how wonderful it is that Sephora and their PR reached out to you bloggers; the fashion & beauty world is sitting up and beginning to take notice that consumers are relying more and more on what the bloggers have to say than whatever any high-fallutin’ marketing firm can come up with! And how cool that you actually got a really ‘healthy’ and innovative loot bag…enjoy your new toys and I can’t wait to see your swatches, as well as your photos of the event! xox

    • #4 by Latoya on May 29, 2011 - 8:50 pm

      It was a real treat, and you’re right ladies, it was so great of Sephora to reach out to us bloggers – it was a smart move as like you said Eugenia, the blogging world holds a fair bit of clout now. The benefit of reading a blog vs a magazine is that I feel like we really give true opinions and are honest regardless of if we’re receiving items from PR or buying ourselves. And because they reached out, it makes me more likely to speak highly of Sephora and recommend them as a store to shop at. Whatever the motive, it was an awesome experience all around!! Thanks for being as excited as I was 😀

      Liz, I have yet to check out the TT Sparklecity items at all, what’s the deal with them? I haven’t heard anything about them at all! ~for shame~

  1. Sephora Opening This Friday!! « Beauty Obsessed

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